If you’re doing business in NJ and you don’t have a brand that people other than your employees don’t recognize, you should be looking for a branding agency in NJ.
“But branding costs money,” you might be thinking. “Am I not saving money by not branding my products?”
To the contrary, doing business without a brand is like throwing away money and sending away prospective customers.
Because regardless of what business you’re in, your customers love brands. They want to interact and transact with brands and not with generic products and services.
“Ok, so tell me more about branding.”
What is Branding Today?
According to the classical definition, a brand is a unique symbol and name that makes the goods and services of one seller identifiable from those of other sellers. As marketing has evolved into the digital age, so has branding.
Modern marketers see a brand as the sum of all experiences that the customer has with the brand or company throughout his or her buying journey.
For example, John sees your ad on Facebook. He goes to your website to learn more about the product or service. He reads reviews of your product on a third-party review site. He visits the competitor’s website to make a comparison. Next, he may call your office, visit your store, or buy your product or service online.
We just described John’s buying journey and several small experiences that he has along the way.
As you may see, John already knows quite a lot about you because of the “marketing assets” that you placed strategically at different “touch-points” throughout his buying journey.
Your ad created the awareness, your website provided the information, your telesales person nurtured the lead, and your product page converted the lead.
These are the experiences your customer went through. And together, these experiences form the customer’s perception of your product, service, and company. And that’s what your brand really is!
The Benefits of Branding
Creating a great brand isn’t easy, but once you do it, you create an asset that will keep driving revenues for decades. Here are some of the branding benefits no business can afford to ignore.
Branding Creates Customer Loyalty
Branding makes it possible to make loyal customers. After all, without a brand, what would they be loyal to? Loyal customers are the secret to business success. They keep buying your offers at a fraction of the cost of acquiring new customers. And branding makes it happen.
Branding Generates Referrals
Your loyal customers also refer your brand to their friends, who refer it to theirs, starting a chain reaction of sales and revenues. Referrals help create mega brands like PayPal, Hotmail, Groupon, and many others. And for people to refer a brand, there must first be a brand.
Branding Sells More Products
That’s the bottom line. Branding makes it easy to sell more products and services under the same brand. However, you should be careful not to stretch the brand too thin. When carefully executed, brand extension adds more revenues with minimal expenses.
Challenges in Branding
As we said, creating a successful brand isn’t easy. Here are some of the biggest challenges you’re likely to face while building a brand.
Understanding Your Customers
Market research and data analysis are big challenges for small businesses, which usually do not have the resources and expertise to conduct research.
Building Brand Attributes
A brand is an artificial person, and just like real people, it has certain personality traits or “attributes.” The brand attributes must correspond to the ideal customer’s personality. A brand marketing agency builds these attributes by creating the right messaging and visual branding, which can be a real challenge.
Creating Visual Branding
The logo, the typeface, the color scheme, and other visual design elements must be consistent, unique, and attractive. It can be a problem if your marketing agency is not good with designing.
Optimizing User Experience
The points in the customer’s journey where the customer comes in contact with the brand are known as “customer touch points.” A branding a strategy agency smoothens out the experiences across all such touch points by streamlining the front- and back-office processes that deliver those experiences.
Keeping the Brand Alive
Branding is not something you do once and forget all about. You have to keep working to keep the brand contemporary and dynamic.
Need a Branding Agency in NJ?
If you need the best branding agency in New Jersey to overcome the branding challenges and reap the benefits of branding, do not hesitate to contact JoshMeah.com. With offices in New Jersey and New York’s Times Square, we’re available and ready to help with our branding expertise and excellent track record.